“ There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
Milton Glaser
“ The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. ”
“ I strive for two things in design: simplicity and clarity. Great design is born of those two things ”
Lindon Leader